"Please put these on before entering the courtroom." |
Most of us know that jurors can be swayed by
extra-evidential factors. However, did you know that juries will be more lenient
to defendants who are more attractive? Robert Cialdini in his book “Influence:
Science and Practice” wrote,
“Research has shown that we automatically assign to good-looking individuals
such favorable traits as talent, kindness, honesty, and intelligence.” The
social science on the favorable treatment attractive defendants receive from juries
is extensive.
This has been dubbed the “what is beautiful is good”
phenomenon (Dion, Berscheid, & Walster (1972)). Physically attractive people
are perceived by strangers as possessing higher social desirability, marital competence,
parental competence, social and professional happiness, and likelihood of
marriage. An experiment in 1969
held various mock “negligent homicide” trials, varying the attractiveness of a
male defendant and asking the mock jurors to rate the degree of guilt of the
defendant as well as determine his sentence length. The result was astonishing:
“the attractive defendant was sentenced less harshly than the unattractive
defendant, even when they were similarly rated as guilty of the crime.” Another
study in 1975 by Sigall and Ostrove found similar results —that attractive
defendants were sentenced less harshly by mock jurors— however, with one notable
caveat: “attractive defendants were only treated more leniently when their
attractiveness was unrelated to the crime they committed.” For example, if an
attractive defendant swindled money out of someone by using their beauty or seduced
a victim to burglarize them, then they were sentenced more harshly than unattractive
defendants.
Not only do jurors give more lenient sentencing to attractive
defendants, but they are also very favorable toward them in awarding damages. In
a study published in the Journal of Applied Social Psychology, “the damages
awarded in a staged negligence trial [to] a defendant who was better-looking
than his victim was assessed an average amount of $5,523; but when the victim was
the more attractive of the two, the average compensation as $10,051” (Kula
& Kessler, 1978).
These results can be replicated outside of controlled research.
A study gathering data about sentencing from real judges demonstrated
that judges fined unattractive criminals “significantly more than attractive
criminals.”
Also, a study of 67 defendants’ sentencing in real
Pennsylvania courts showed that criminals of “low attractiveness” were
sentenced, on average, at a rate 119.25% higher than the attractive criminals.